Digital Marketing and Customer Engagement Survey 2020

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The lockdown has catapulted digital marketing to the fore 

 

The turmoil and unpredictability of the last months has highlighted the challenges facing every organisation. At the onset of the pandemic we decided to conduct our digital marketing and customer engagement survey. Although the survey is only a snapshot of the fast-moving environment around us, we do hope that the results will be a useful reference point for marketing strategies and an indiction where priorities should lie. 

In June this year, 56 respondents completed our extensive survey aimed at understanding the current state of digital and engagement marketing in the wealth and asset management industry. The report covers the full value chain from strategy to Martech, content, organisation, and resourcing.

“There is a real need to engage all departments across the full distribution value chain. With today’s commercial budget pressures, digital is naturally seen as a means to drive efficiency and will remain the focus for the coming years. Analysing digital maturity with organisations can help to shine a light on where businesses need to make rapid changes and where firms need to take a much more strategic approach.” 

Rich Watts, Managing Partner at Nurture

A massive thank you to everyone who took part and we hope you learn as much as we did from this report!  Be sure to keep any eye out for more content around this on our blog over the coming weeks and follow our LinkedIn for updates!

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