Analysing the “what makes up the foundations of your Martech stack” is a constant challenge and one specific is digital experience management. Therefore, Website Content Management Systems (CMS) is an area that continues to be a focus of efficiency at the heart of the martech stack.
For many organisations marketing technology now represents the largest portion of their marketing spend and this is a trend that is likely to further increase.
In the last eighteen months we’ve seen Asset Management Marketers under increased internal pressure to better understand the digital needs of their customers, and more importantly the relevance of their end to end digital experience.
Open Banking is by no means new, but the on-going consideration of how this could change the user experience for Adviser and Wealth Managers in the future is no longer a crystal ball gazing exercise.
Taking the step towards realising a Personalisation Strategy will involve many parts of an organisation, drilling deep into different business functions to enable the strategy to be fully enabled. It’s important to validate the viability of the strategy early on and to formulate an achievable implementation programme.
Designing and implementing a ‘Mobile First’ strategy should be a given. So, if any asset manager isn’t taking steps to consider their mobile users, they can expect a negative impact on their digital brand footprint.